Ho-ho-ho 2.0
Tags: brand differentiation, Caitlin, caitlin roberson, competitive advantage, holiday marketing, marketing strategy, Roberson, wordisseur, Wordisseur.comThinking about how to take ho-ho-ho to click-click-click… (read more)
Out of the box paradox
Tags: brand, brand identity, Caitlin, caitlin roberson, communication strategy, Groupon, humor, internal communication, Roberson, wordisseur, Wordisseur.comLast week, someone leaked Groupon’s internal doc summarizing its editorial voice. Oops… (read more)
[i] before [e]xasperating
Tags: Caitlin, caitlin roberson, grammar, Roberson, spelling, wordisseur, Wordisseur.comThe rule may say “[i] before [e], except after [c],†but… (read more)
