3 elements of a killer website strategy
Tags: adam greco, B2B marketing, content marketing, demandbase, greg ott, revenue performance management, sales 2.0, web analytics demystified, website optimizationThere’s a lot of excitement in B2B marketing about social media’s potential for increased sales and profits. With so many new CRM tools and jazzy Sales 2.0 technology, the possibilities for improved efficiency seem infinite—but unless you’ve optimized your website, you won’t optimize your sales potential.
3 simple steps to sales transformation—A guide to social business (Part 3 of 3)
Tags: b2b content marketing, sales 2.0, sales strategies, sales transformation, social media successHere are three simple rules for ongoing sales transformation for the social business.
3 social media strategies for sales success (Part 2 of 3)
Tags: B2B marketing, content marketing, quality content, social business, Social mediaChange is the new constant. Email is dying, and the cold call is dead. Geo territories are on their way out as well. As soundbites, those #s20c nuggets may not sound too cheery—but noting these key trends is the first critical step in formulating a sales strategy that wins in a social and mobile world. [...]
5 key sales trends in the social business—Takeaways from #s20c (Part 1 of 3)
Tags: #s20c, b2b content marketing, content catches customers, sales 2.0, social business, Social mediaBusiness is changing at a speed of 10x, but even the fastest companies lag behind at 3x. Keep doing business the way you’ve always done it, and you’ll be out of business in 3 years.
Two grammar mistakes that can ruin content
Tags: compelling copy, copywriting, grammar, passive tense, progressive tense, write like you talkTwo common grammar mistakes that may keep you from delivering a compelling value proposition.
Backlinks: A Critical SEO Strategy
Tags: anchor links, anchor text, article marketing, backlinks, content marketing, iMeet, Lea Green, Marketo, PGi, SEO strategyA few weeks ago, we blogged about how to improve your SEO with anchor text. Shortly after going live, I discussed the importance of a robust backlinking strategy with PGi’s Social Media Manager, Lea Green. Here are some of the key takeaways of the conversation, embellished with my team’s additional research. First, a definition: Backlinks [...]
Quality trumps quantity: Tips for quality connections online
Tags: B2B marketing, best practices, cloud computing, content marketing, df11, dreamforce, gyro, how to, jeffrey gitomer, little black book, quality marketing, rick segal, social enterprise, Social media, tipsAs computing power accelerates, business will continue to speed up, and only the businesses that are nimble enough to adjust will be around tomorrow. This isn’t a matter of waiting the social media trend out. Social media matters precisely because it’s not a trend. For this reason, adjusting doesn’t mean doing things faster—it means doing them better.
Video: Caitlin Roberson on how content catches customers
Tags: B2B marketing, Caitlin, caitlin roberson, curated content, Roberson, Social media, wordisseur, Wordisseur.comWordisseur CEO Caitlin Roberson speaks about how social media has transformed the way that America does business.
How to improve your SEO with anchor text
Tags: anchor text, b2b blogging, B2B marketing, Caitlin, caitlin roberson, content marketing, curated content, marketing strategy, Roberson, SEO, wordisseur, Wordisseur.comHow to engage key decision makers and improve your search engine optimization (SEO) with content-rich anchor text.
B2B Blogging: Why it’s critical to revenue + how it can launch market share
Tags: b2b blogging, Caitlin, caitlin roberson, corporate blogging, curated content, increasem market share, marketing strategy, revenue generation, Roberson, wordisseur, Wordisseur.comIn this blog-eat-blog world, curated content and effective marketing strategy can build your brand by 56% within a month and 112% within three… (read more)
